What is the 'Crash Alert' feature?

We hope you never need this feature, but if you do, this is how it works. 

The name says it all: our Smart Helmets can help you even after an accident. How? They can detect a hard fall and, should you be unresponsive, call for aid quickly. 

If you are not responsive after a 60-second (customizable) countdown, a text message with your location will be sent out to a pre-determined emergency contact.